You'll find a ton of people online who bash Google as a bunch of thieves reaching into your pocket to steal your profits when you advertise. Those people are completely missing the point. They bash Google because they don't know how to use it to dominate their markets and rake in profits that'll make them feel like Donald Trump. And when people don't understand something, they badmouth it to make other people think they know what they're talking about. Well, we're here to tell you that Google isn't the bad guy . Claiming Google is at fault when some ignorant advertisers lose their shirts on runaway ad campaigns is like blaming a gun manufacturer when somebody gets shot. Guns don't shoot people people do! In the same way, Google doesn't steal money from people they're own ignorance is what costs them. The truth hurts, but we're not going to soften the blow. So the bad news is that ignorance of how to use Google can leave you ...